Saturday, December 15, 2012

Plus Size Fashion
Plus size clothing patterns have traditionally been graded up from a smaller construction pattern, however many retailers are using statistical data collected from their own measuring projects, and from specialized Body Scan Data collection projects to modernize the fit and construction of their garments. U.S. companies Lane Bryant and Catherines teamed up over a three-year period to source data to modernize the companies' garment construction. Fourteen thousand women were measured in what was the most extensive female sizing study in the U.S. in over 60 years.
The Australian plus size clothing market has been growing since at least 1994, with major department stores such as David Jones, Myer, and Target producing their own brand ranges, and an increase in the number of individual boutiques and national chain store outlets across the country. Sizing in Australia is not synchronous with the US; plus size garments are considered to be size 12 and upward which is the equivalent of a US size 8.[5]
Major Australian brands for plus-size clothing include: Smooth, City Chic (also known as Big Advantage and Big City Chic), My Size, Maggie T, Nouvelle Woman, Autograph (formerly 1626), Work Rest And Play Plus Sized Clothing, Sara, Embody Denim, TS Taking Shape, Basque Woman, BeMe for Rockmans, and Free People.
In the UK there are over sixty brands for plus-size women's clothing. However, only a small number of these brands are manufactured or owned by U.K.-based companies. High-street chain stores such as Elvi, Evans and Ann Harvey sell only plus-sized garments and many other brands and department stores carry extended sizes in their shelves, such as Debenhams, Fenwicks and New Look. More recently, stores specifically supplying plus-size sportswear, fitness wear and bras have sprung to life such as State of Mind, Charlotte Jackson, Eve Activewear and We Fit In. Notable online sites also include ASOS. Designer Anna Scholz has been creating clothes for the high end market since 1995.[6]
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