Use Your Maid's Old Uniform

In 1943 a lot of the sewing books focused on renovating and remaking, using what you already had to make what you needed. For this School Gi...

It's not to late to get him...

...a swinging tie! More from Sears and Roebuck in 1943.

Walk Tall

"To make you and each garment you wear look twice as attractive, learn to stand and walk correctly" (a repost from September 2009)

To the Heroines of America - 1943 Avon Cosmetics

"One of the modern American woman's contribution is her calm outward beauty which so eloquently expresses the courage and faith in ...

Manikin Model Dolls - 1943

This is a Manikin doll, probably Peggy McCall. You can learn more about these dolls here . These are hard to find...and not cheap when you d...

The Look Of Spring - Box Coat And Reefer - 1943 McCalls Magazine

A selection of coat styles from the April 1943 McCalls Magazine with very different shapes. Gals could choose from two quite extreme shapes,...

Three Degrees of Softness - 1943 Dresses

Three Degrees of Softness, another grouping from McCall's Magazine, April 1943. Each of these use pleats to create a less severe look. A...

Plenty of Pleats - To Take Back to Collage -1943

Another look at some fabulous forties fashion, reminding us that shoulder details are "where they do the figure some real good", t...

1943 Spring and Summer Wardrobe - McCalls Magazine

We have two pages from McCall's Magazine from April, 1943. Don't miss the hairdos, the gloves, and the hats. Oh, those hats! One il...

Which Woman's On Her Way To Being Hated?

Which Woman's On Her Way To Being Hated? Well, it's clearly Helen. She spreads rumors, she schemes, she tries to 'outsmart' ...

The Sewing Manual For Home Decorators - 1943 -Is your home dreary and dull?

The Sewing Manual For Home Decorators, from The Spool Cotton Company, copyright 1943. This booklet has a TON of helpful advice on how to ...

Chen Yu Nail Lacquer - 1943

"Chen Yu For centuries and despite all wars, beautiful hands with long and well cared for have been attractive. These hands are an insp...